PROFESSIONAL PURSUITS

 

IN SUMMARY

I’ve worked as a marketing analyst and strategist for over ten years, and currently run my own independent marketing consultancy. I have a focused client list based largely in Columbus, Ohio. I like to think I bring a New York mindset and journalistic edge to every project I endevour.

I am a journalist by education and training, and have worked as a freelance journalist and editor for the last three years. My marketing expertise historically lies in audience engagement and retention for newsrooms; I lead consumer research and testing across web funnels, email, app, and paid channels and use insights to prioritize improvements to the site, pitch new products or features, and deliver creative campaigns. The goal is always to deepen a reader’s relationship with the publication, and encourage their regular use of its digital properties (email newsletters, mobile applications, and site features). I am also an authority on print circulation and fulfillment, rapid response and strategic communications, customer service, data privacy, and subscription compliance.

I’m also grateful for the opportunity to write freelance articles for local news publications. Most recently my words have appeared in Matter News.

EXPERIENCE

  • Ellin Youse LLC - Digital Marketing & Content Production, June 2024-present

  • Slate Magazine - Plus Editor, October 2022-July 2023

  • Dwell - Director of Marketing, December 2021-May 2022

  • New York Magazine - Director, Consumer Marketing, October 2018-December 2021

  • The New York Times - Associate Marketing Manager, November 2016-October 2018

  • WebMD (Medscape) - Email Newsletter Analyst, May 2016-November 2016

  • Olive AI - Digital Marketing Associate, October 2015-May 2016

IN THE NEWS

  • New York Magazine launches digital subscription model (NYTimes)

  • New York Magazine’s Jason Sylva on How to Launch a Paywall (Digiday)

  • “New York’s consumer marketing team increases overall revenue from 2020-2021 by 41%” (Vox Media)

  • First Look: New York Magazine has top artists design “I Voted” stickers (Axios)

SKILLS & EXPERTISE

  • Audience & Brand Strategy

    • Tool Shed: Salesforce Marketing Cloud (Experian), Cheetahmail, Sailthru, Campaign Monitor, Mailgun, Adobe Indesign, Photoshop, Illustrator, Audition, Airtable, Google Cloud, Splash That, Event Brite, Sprout Social, Social Flow

  • Growth Marketing

    • Tool Shed: Facebook Business manager/ Facebook tagmanager, Google adwords, Google tag manager, MOZ (SEO), Google Analytics, Google Data Studio, Excel (please ask me about my pivot table$)

  • Data Analytics & CRM Management

    • Tool Shed: Google Analytics, Big Query, Looker, Data Studio, Parse.ly, Chartio, Tableau

  • Product Management & Optimization

    • Tool Shed: Postman, Google Optimize, Hot Jar, Auth0, Stripe, Shopify, Qualtrics, Zapier

  • Customer Experience & Communications

    • Tool Shed: Zendesk, Gorgious, Chargedesk, Sprout Social, HootSuite, Social Flow, likeit2buyit, Tweet Deck

VIEW PORTFOLIO

DOWNLOAD A COPY OF MY RÉSUMÉ

Above left: A vintage subscription advertisement from the NYM archive. Above right: Me with my feet up in the NYM archive.